Thursday, December 26, 2019

The Relationship of Civic Engagement, Democratic...

The Relationship of Civic Engagement, Democratic Decision-Making, and Public Speaking Tiffaney Piper Honors Public Speaking/COM 2243 Tiffaney Piper Dr. Hal Fulmar Honors Public Speaking 6 December 2011 The Relationship of Civic Engagement, Democratic Decision-Making, and Public Speaking The relationship of civic engagement, democratic decision-making, and public speaking is something that indirectly and directly affects the lives of citizens and law makers alike. These terms go hand in hand with each other in their role in a democratic society. They create a sort of continuous triangle that keeps repeating as the cycle repeats itself. This semester we have grazed the surface, at the least, of each of these topics with†¦show more content†¦I know now. A citizen has the courage to make the safety of the human race their personal responsibility. Dizzy was my friend. She was a soldier. But most important, she was a citizen of the Federation.† No matter the extent of involvement that engaged citizenship requires for each individual the common ground is that they learn to put the group above their selves. And so this is, in my opinion, the relationship of engaged citizenship and the citizen—to be engaged as a single citizen and make choices that wil l help the majority as opposed to helping only yourself. An example we have come across in class is this: recently in The New York Times we have been bombarded with pictures and articles of the 99% Movement. They claim that the government of the United States has been making decisions for the 1%, or themselves. They claim to be the 99% of Americans affected by the decisions made by the Federal Government. They are engaged for the whole in protests and rallies. Whether or not this is something you follow or believe in, this is an example of people using their engagement in government for more than just themselves. This leads us into the next portion of the relationship that affects the citizens of democratic society—democratic decision-making. Gentlemen of the Congress: I have called the congress into extraordinary sessionShow MoreRelatedDemocracy As Student Mobilization : How Student Unions Will Change The Future Of Egypt5173 Words   |  21 PagesDEMOCRACY AND EDUCATION Basic Education teaches people to interact with others and raises the beneï ¬ ts of civic participation, including voting and organizing. Edward L. Glaeser (et. al.) claim that democracy has a wide potential base of support but offers weak incentives to its defenders while dictatorship provides stronger incentives to a narrower base. By raising the benefits of civic engagement, education raises participation in support of a broad-based regime (democracy) relative to that in supportRead MoreThe Role of Religion in American Politics1768 Words   |  8 Pagespolitical power and decision making.† Therefore it is conspicuous that the borderline between church and state must be blurred, all the more since one’s religious affiliation may determine his/her political commitments. Nevertheless, it does not seem to be obvious, to what extent these two factors are interrelated: Does religion influence civic participation? Are the Catholics or the Protestants more likely to be ac tively involved in politics? What effects (if any) does the relationship between churchRead MoreThe Medi An Effective Message1637 Words   |  7 Pagesif it did not improve, voter registration could be postponed. Issues of NZDF were directly affecting democratic process in that sense. Clark was also subject to on-site systems to keep secrets - The NZDF only introduced her to people who had positive experiences. â€Å"When I visited Kabul last October, President Karzai expressed to me his deep appreciation for New Zealand’s assistance.† Clark, speaking only three years after 9/11, emphasised the importance of contributing to the â€Å"international campaignRead MoreStructural And Exogenous Forces Affecting The Electorate1906 Words   |  8 Pagesanalyzed in comparison to the state. Creating categories premised on divergences between weak and strong states contra weak versus strong civil societies, Migdal proposes that the degree of influence that a civil society will hold exists in a direct relationship to the power of the state’s institutions. 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In early 2004 the government passed increases in the Value Added Tax (VAT) and tightened eligibility for social benefits with the intention to bring the public finance gap down to 4% of GDP by 2006, but more difficult and necessary pension and healthcare reforms will have to wait until after the 2006 elections. Privatization of the state-owned telecommunications firm Cesky Telecom took place in 2005. IntensifiedRead MoreThe Arts Have Been Long-Recognized As A Vital Component4734 Words   |  19 PagesWesson (2006) explains that the NCLB never intended for the arts to be abandoned; however, school districts need to make choices regarding funding, energy, and resources. Schwartz (2015), nonetheless, contends that despite their known attributes and public support, the arts sometimes are not looked at as subjects with equal merit to subjects such as the sciences. Many parents, while appreciating what the arts can offer to their children, still balk at the idea of the arts leading to stable employmentRead MoreSociology and Group41984 Words   |  168 Pagesgroup. b. the group s physical and psychological setting. c. the group s purpose, history, and status. d. the characteristics of and relationships among group members. e. all of the above. Answer: e. all of the above. . To which basic element of communication is Grace giving special attention when she prepares for an important group meeting by making sure her business suit is pressed, that her hair is well-groomed, that her perfume is pleasant but subtle, and that she takes a breath mintRead MoreImproving Public Infrastructure : A Study Of Guyana9265 Words   |  38 Pages Using PPP Model to improve public infrastructure: A study of Guyana Foreign Direct Investment and Private Investments need adequate public infrastructure; which can be facilitated through greater Public Private Partnership within Guyana. If only we knew more about the determinants of investment! But, unfortunately, our knowledge in this direction is still very meager. One might well ask, what is wrong with the theory of investment? Or, perhaps, what is wrong with the subject matter itself! ForRead MoreImproving Public Infrastructure : A Study Of Guyana Essay9286 Words   |  38 Pages Using PPP Model to improve public infrastructure: A study of Guyana Foreign Direct Investment and Private Investments need adequate public infrastructure; which can be facilitated through greater Public Private Partnership within Guyana. If only we knew more about the determinants of investment! But, unfortunately, our knowledge in this direction is still very meager. One might well ask, what is wrong with the theory of investment

Wednesday, December 18, 2019

Drugs Should Be Legal And Sold At Price With A Warning Label

Drug abuse is something than many people do not understand. The drug abuse in the United States is rising. We all have our own opinions on how to handle it and how the government should handle it. Our government is trying to get the whole drug situation under control in America which can be hard at times and for them can be frustrating at times. The Article â€Å"Drugs† by Gore says that all Americans how the right to experience what they want to as long as it does not disturb the happiness of his or her neighbor. So he thinks that all drugs should be legal and sold at price with a warning label. Summary: In the article â€Å"Drugs† Gore starts off saying that all drugs should be legalized with a warning label. He says that this will make it possible to solve the problem drug addiction in the United States within a short time. He also talks about his own experience with drugs and how he did not get addicted. Next he talks how Americans have the right to choose what they want as long as it does not interrupt their neighbor’s pursuit of happiness. He talks about that the stereotype that is given with an idea like that is not true people will not become hippies and go around being zombie like. He says that that it is not likely that a sane person might become a drug addict if they know the danger of addiction ahead of time. He also goes on to say that some people with become addicts no matter what , but that all people should have the power to choose if they want to do drugs or not toShow MoreRelatedImplementing Generic And Generic Drugs5163 Words   |  21 PagesINTRODUC TION Over the last few years, the United States Supreme Court has struggled to determine when a manufacturer is liable, and should be held accountable, for violating the duty to warn consumers about the dangers associated with brand and generic drugs through their labeling. Further, the Court has grappled with determining which channels are available to consumers when a drug manufacturer breaches their duty. With the swarm of inconsistencies set forth by the Court in each newly decided case, and aRead More Pro Legalization of Marijuana in the United States Essay1689 Words   |  7 PagesI will illustrate the reasons why I think marijuana should indeed be legalized and also the arguments from people who disagree and feel that it should stay an illegal drug. Marijuana has been around for centuries. It comes from the species of plant Cannabis Sativa, and is used for things other that its renowned drug form, such as rope, clothing, medicines, and oils. Other common names for it include weed, pot, grass, reefer, and bud. The drug was actually not outlawed in the United States untilRead MoreTobacco Is A Common Pleasure Among Millions Of Americans1515 Words   |  7 PagesAmerican Revolution War against England, when the United States used it as a loan to borrow from France. By the 1800’s people started smoking and chewing small amounts of tobacco. Cigarettes (smoked tobacco) were first made in 1865 by Washington Duke, he sold his cigarettes to soldiers at the end of the Civil War. Then in 1881 James Bonsack invented a cigarette-making machine. Soon after, cigarette smoking became popular and distributed all over. Washington Dukes son James Duke became business partnersRead MoreThe Legalization Of All Drugs1588 Words   |  7 Pages legalization of all drugs considered illegal in the United States today would do more than any other act to eradicate current social and political problems. Though many would naturally think otherwise, legalizing drugs like marijuana, ecstasy, meth, cocaine, heroin, mushrooms, LSD, and DMT would cripple organized crime, majorly reduce death and injury from drug use, unclog the court system, and make these drugs much safer to use. Contrary to popular belief, the legalization of all drugs would make theRead MoreCrime And Drugs : A Modern Dilemma Of Today s Society2621 Words   |  11 PagesCrime and drugs are a modern dilemma of today s society. These both are related to each other in so many ways. Most of the people believe that crime has increased because of the use of illegal drugs and because of that, illegal drugs should never be legalized. This study will be focusing on what different types of crime are, and how can those be controlled . Also, how the legalization of drugs should be helpful in reducing the crime rate, and what would be the other benefits of it . Crime is anythingRead MoreThe Politics and Economics of FDA Drug Approval Essay2413 Words   |  10 PagesThe Politics and Economics of FDA Drug Approval The United Sates Food and Drug Administration has been protecting American consumers for around 70 years. The FDA assures the safety drugs, medical devices, chemicals, cosmetics, foods and additives by evaluating products for approval. Controversy has recently been surrounding the FDAs drug approval process, due to a general trend to get pharmaceuticals on the market more quickly. The FDA has been under pressure from congress and the public toRead More Legalization of Drugs Argument Essay3248 Words   |  13 PagesLegalization of Drugs Argument Man, as a creature, is inherently bored. Since the dawn of time, it has been the natural instinct of man to find alternative methods to enhance his being. The many means by which man has turned to include sex, gambling, and the consumption of substances beyond the requirements of nutrition. The consumption of substances can be further broken down into legal and illegal substances. The question then becomes, who are we to place labels on certain substancesRead MoreCanada regulation5439 Words   |  22 Pages It is guided by the provisions of the Canada Health Act. About 27.6% of Canadians health care is paid for through the private sector. This mostly goes towards services not covered or only partially covered by Medicare, such as prescription drugs, dentistry and optometry. Some 75% of Canadians have some form of supplementary private health insurance; many of them receive it through their employers. There are also large private entities that can buy priority access to medical services in CanadaRead More The Miracle Cure or Nightmare Drug? Essay3213 Words   |  13 PagesThe Miracle Cure or Nightmare Drug? I. Introduction It is pretty safe to say that the majority of the population, if given the opportunity, would like to be in good physical shape. For men it’s the perfect â€Å"V† shape, with muscles so finely sculpted, Michelangelo himself would be hard-pressed to mold a finer figure out of clay. For women, the desired look is the â€Å"hour glass† figure, with voluptuous breasts, thin and firm abs, and sharply defined legs. Of all those who desire to haveRead More America’s War on Drugs vs. Legalization Essay3396 Words   |  14 PagesAmerica’s War on Drugs vs. Legalization The United States has spent over 30 years fighting the war on drugs. Americans have paid a heavy price financially. The drug enforcement budget is now $40 billion. A lot of time, effort, and money go into America’s attempt in eliminating trafficking, dealing, and the use of illegal drugs. Many believe that this is a war worth fighting, while others feel that America will never conquer the war on drugs. The latter suggest legalization as an alternative

Tuesday, December 10, 2019

How the Internet Changed Business Essay Example For Students

How the Internet Changed Business Essay How the Internet has Changed Small Business Forever Ten years ago, the Internet as we know it hit screens. It was 1995 when Explorer and Netscape emerged as the leading browsers for Internet users. Of course, a lot has changed since the days when it took several minutes to load one Web page. Today, URLs are as common as phone numbers for most businesses. During the last decade, weve been to the top of the worldduring the dot-com boom of the late 1990sand back down again, when it all fell apart a few years later. But with the bad came the good: The Web forever changed the business world. The following small-business owners are shining examples of how Web-based technologies can be a businesspersons best friend. 1. E-mailBecause it changed the way we communicate in businessPhoenix-based PMP Tools ( http://www.pmptools.com ) provides test materials for project managers studying for professional certification exams. Test takers can find prep courses, review books and study tools on the site, which employs 11 people. Brent Knapp, the sites founder, started publicizing PMP Tools by posting information in Yahoo Groups chat forums and by buying lists from Hoovers and Forbes for marketing mailings. His results were decent, but not perfect. He got a 3 percent response from what was then a $3,000 monthly project that took three days to complete. We spent time designing the mailing and printing it. And then we all sat around stuffing envelopes and calling companies to get the right contact person to mail it out to, he says. Last year, Knapp decided e-mail might be a better option. At the very least, he would save $2,950 per month and three days of manpower; the template and automation tools he uses take all the legwork out of creating a newsletter. He saw results almost immediately. Now Knapp sends a daily newsletter to about 12,000 people, a number that has climbed 10 percent each month. The newsletter contains a project management review, crossword puzzle and product promotion. Sales have gone through the roof since it launched, topping $1 million last year. The company also benefits from e-mail in another way: employee contact and customer service. We literally have no incoming callsever, says Knapp. Everything99 percent of what we dois handled via e-mail. People dont want to call in. People dont want to wait on hold. We h ave a one-hour e-mail policy, so our customers get an immediate response. I cant imagine working without e-mail. 2. GoogleBecause it changed the way we advertise our small businessesFake food creates real profits for June Barnard. The retired banking vice president purchased her self-named business, which sells faux martinis, fake fruit and plastic bakery items, among other things, in 1997. It was a place she remembers walking past as a kid growing up in Chicago. I was familiar with the store, but never thought it was open to the public, she says. After buying the small business, Barnard communicated with customersa select group of Chicago-based museum curators, food packagers, stylists and parentsby mailing about 5,000 catalogs each year. Her revenues, she says, were a modest $225,000, despite the fact that she created a Web site for Barnard Ltd. that same year ( http://www.barnardltd.com ). Four years ago, her daughter noticed the explosion of search engine marketing and suggested Barnard buy several keywords on Google. She took the advice. In the beginning, I had 10 keywords. Then I went up to 30. I did fake food, artificial food and baked vegetables, says Barnard. The results were pretty incredible. Once I added more words, I saw a 70 percent increase in sales. Barnard spent $500 to $600 per month during the second year and watched her revenues jump another 31 percent. Since then, shes seen a 20 percent year-over-year increase. Today, Barnard buys placement for 113 keywords at an annual cost of about $30,000. The difference: She grossed $760,000 in 2004. Google changed my whole buying strategy, she says, No longer can I inventory a dozen of something. Now I have to go deep in it. I used to think if a someone called and asked for two or three of an item, it was good, says Barnard.

Tuesday, December 3, 2019

Operations Management

PPQ Parts’ intention to enter into the global market has a range of advantages. However, the firm needs to acquire the necessary management resources to avoid the last minute trash. Some of these resources include software packages for materials requirements planning (MRP), enterprise resource planning, and capacity requirement planning needs (Dennis and Dennis, 1995).Advertising We will write a custom essay sample on Operations Management specifically for you for only $16.05 $11/page Learn More The Company requires the enterprise resource planning (ERP) software to manage major business activities such as sales, production, delivery, and billing, among others. Whereas handheld computers enhance data collection wherever the data is generated, ERP has the capacity to gather the data accurately and increase its generation (Wallace and Kremzar, 2001). The company, therefore, has to acquire enterprise resource planning (ERP) software to achieve its gl obal objectives. One of the best options available for PPQ Parts is to acquire A1 EPR. The system is available globally (A1 ERP | ERP Systems, n.d.). Therefore, PPQ Parts can acquire it while in the host foreign country. However, the firm can also purchase it from other countries of choice. The EPR can handle all enormous manufacturing tasks making it suitable for meeting the needs of PPQ Parts. Additionally, the A1 EPR can solve business needs of medium and large sized firms. Therefore, the company can use it at the beginning of its trading global session and continue doing so when it is fully established. The other advantage of the system regards its design. A1 EPR is built in Java based on a 3-tier structural design of a GWT Ajax-base front-end. It is, therefore, J2EE compliant system. Its user interface is developed at run-time, and it can be built disjointedly for various platforms such as Smart phones, computers, and other such devices. This system can enhance the efficiency o f a business by keeping its internal processes running through out. Besides, it can lead to increment of output due to the improved customer service. On the other hand, A1 EPR has a number of disadvantages. First, it costs more than other related software do. This may be due to its incomparable degree of integration and comprehensiveness. Second, it is not easy to customize (A1 ERP | ERP Systems, n.d.). The company should consider hiring experts to operate it. Apart from A1 EPR, PPQ Parts can use EPR 5 to meet the manufacturing objectives. This ERP is based on Python and Zope. Its most outstanding feature is that is based on a unified model that describes its performance. EPR 5 implementation consists of between 20 to 30 tables. This is in contrast to the implementation of ordinary ERP software that requires thousands of tables since they work by joining several modules. The EPR implementation procedure involves pulling together electronic documents or papers in the firm, recording each term and fundamental conceptions in each file to the UMB concept, and forming the judgment making process materialized by identification signs via document workflows. (ERP5 Solution Operation, n. d).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The ERP5 system does not alter the processes and sequence of information flow of a firm. The EPR implementation procedure captures effective business practises that are being implemented in the firm and reflect them to the UMB model. This system categorically minimizes the threat of malfunction and high implementation cost for established organizations (ERP5 Solution Operation, n.d). On the other hand, the implementation cannot serve the interests of small firms due lack of cost effectiveness. It is also an inappropriate option for most newly created companies. The companies usually suffer due to time constraints (ERP5 Solution Operation, n.d ). PPQ Parts must evaluate this factor before deciding whether to acquire the system or not. The other major management software performs duties related to manufacturing resource planning. The MRP software is developed to aid management gain insight into real-time production data. It supports marketers to model sales objectives that fit within proficiency constraints. Most MRP tools allow accounting and finance departments to get accurate audit information. The Software, therefore, facilitates producers to realize considerable savings and efficiencies such as quick inventory turns. It also helps to maintain highly efficient use of production equipment and increases repeat sales via client analytics (MRP Software, n.d). Obviously, the software is indispensable. Nevertheless, firms should only use the recommended MRP software to boost chances of attaining their goals. Tuppas MRP is one of the best software for PPQ Parts to consider acquiring. The software has configurable settings tha t grant control over MRP regulations. It supports prediction with configurable logic that can easily incorporate external structures. The software also has the capability to incorporate advanced scheduling systems. In addition, it can be integrated within firms where there are varied reliant information schemes. The software can produce work orders and purchase orders mechanically. Its price is also a fordable. Its components are developed to meet the definite requirements of each customer, and it is possible to use the software from any locked browser. In addition to these advantages, the software is easy to access by using devices such as Pocket Pcs, smart phones, and PDAs. The problem with the MRP software is the high probability of having errors in the output data in case there are errors in the bill of materials. However, the error can eradicated by using bar code scanning and employing pulls techniques (MRP Software, n.d). An alternative MRP for the company is E2 Shop System S oftware. This system can convert quotes into orders without the necessity of making double entries. The tracking element in the system makes it appropriate for maintaining cargo security. It has a resources administration segment that controls all the components and organizes the purchase requirements to align with the recorded orders. The system also tracks the delivery process.Advertising We will write a custom essay sample on Operations Management specifically for you for only $16.05 $11/page Learn More Its scheduling component is also important because it eradicates guesswork .The product’s contact management component also keeps everyone informed concerning the internal operation processes. In addition, it manages all accounting responsibilities from a single setting and utilizes its 200 built-in reports to execute conception scrutiny roles. The nation network of regional offices and other global service centres of Shoptech support the valua ble attributes making the service quality of the system exceptional(Singleton, 2012). However, the MRP software has its outstanding shortcomings. Its major shortcoming is that it requires the user to specify the duration it will take to produce products from its modules. The system design also presumes the manufacturing duration will be identical each time the product is produced (Singleton, 2012). It is, therefore, recommendable if the production rate is expected to be constant for a long duration. The Capacity Requirement Planning (CRP) software can help the company to meet it production capacity objectives such as managing labour, materials, and systems effectively. The software has the capacity to estimate data based on input accurately and the additional resources required in meeting the production target (Gunther, 2007). PPQ Parts should choose Finesse Capacity Requirement Planning software to handle these duties. The software will help it to identify capacity conditions that require upgrading before problems crop in. Moreover, the CPR has simplified the way of changing the load and the capability to provide exceptional reports. It can also re-evaluate present shipping status without employing too much effort. However, it is not the best for small firms as they lack the necessary financial management capacity. It also, sometimes, generate incorrect information, especially when the management in puts the wrong data. PPQ Parts can purchase it and employ competent staff. The company also has the option of acquiring the S2K Enterprise Capacity Requirements Planning software. The software allows users to view detailed analysis of existent and proposed capacity needs. It has a flexible design that makes eases planning for long-term and short-term plans. Additionally, It has a summary information system that detects the require production capacity. However, its weakness is the inability to project the colour and sizes of finished products. It is also costly to maintain (Vai, n. d.). Since the company does not specialize in the attire industry where colour is of outstanding significance, it can acquire and manage the S2k system. Conclusively, the six software systems have the capacity to meet the needs of the firm. However, the firm’s executive committee is obliged to consider the disadvantages and advantages of each of the software categories and determine the best ones to acquire. For example, the committee may consider the pros of acquiring the time sensitive EPR5 verses those of acquiring the costly A1 ERP and direct the firm to purchase the most convenient choice.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More References A1 ERP | ERP Systems. (n.d.). ERP System | ERP Software Systems. Web. Dennis, T. L., Dennis, L. B. (1995). Decision Support Software/Production and Operations Management. Minneapolis/St. Paul: West Pub. Co. ERP5 Solution Operation | ERP5 Most Powerful Open Source ERP. (n.d.). ERP5 Most Powerful Open Source ERP. Web. Gunther, N. J. (2007). Guerrilla Capacity Planning a Tactical Approach to Planning for Highly Scalable Applications and Services.. Dordrecht: Springer. MRP Software . (n.d.). ERP Systems – Manufacturing Software Tuppas. Web. Otterson, D. (2012). Capacity Requirements Planning Software Crp. FINESSE ERP Software for Project-Oriented Manufacturers. Web. Singleton, D. (2012). Manufacturing ERP Software | Reviews of the Best Systems. Software Advice: The Authority on Software Selection. Web. Vai. (n.d.). Manufacturing Work Orders Module | S2K Enterprise. Software Solutions | Business Software | Enterprise Resource Planning. Web. Wallace, T. F., Kremzar, M. H. (2001). ERP Making It Happen : The Implementers’ Guide to Success with Enterprise Resource Planning. New York: Wiley. This essay on Operations Management was written and submitted by user Eliseo Y. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Operations management Background The Philippines was governed by Spain between 1565 and 1898, before the United States took over until it became independent in 1946. The Islands experienced severe economic turmoil and martial law throughout the 21-year rule by Ferdinand Marcos (1965-86; however, Corazon Aquino (1986-92) restored democracy in the country. Thereafter, democracy was enhanced by other leaders such as Fidel Ramos, Joseph Estrada, and Gloria Macapagal Arroyo.Advertising We will write a custom essay sample on Operations management specifically for you for only $16.05 $11/page Learn More The country has more than eighty-five million residents, which makes it to have great disparities. A wide gap exists in ownership of assets, income distribution, human development, and geographic concentration of economic activity. For example, in 2002, the National Capital Region (NCR) around the city of Manila, with fourteen percent of the entire population, produced more than thir ty-three percent of the nation’s GDP. The socioeconomic status in the Philippines was divided into five groups. These are A, B, C, D, and E. The A, B, and C categories represented the upper, upper middle, and lower middle income households, whereas the D and E categories represented the lower income and below the poverty line households. Definition of the problem Because of the high levels of poverty that was facing the Philippines in the mid-1990s, few analysts believed that it was possible to penetrate this market with mobile phone services. The experts postulated that only five percent of the entire population was able to afford the services of mobile phones. It was thought that the number of people having cellular phones could hardly reach fifteen percent. Therefore, it was widely assumed that this device would continue to be regarded as a luxury item. Business executives, professionals, government officials, and high net-worth people were the ones who were considered to be wealthy enough to afford the services of mobile phones. The middle income earners were never targeted with this product. Another problem cropped up in early 2003 when investigations revealed that since a large portion of the population lived in poverty, it was impossible to sustain the market penetration efforts. This implied that most people could not be able to afford the services of cellular phones. Besides, since more than sixty-five percent of the population lived in rural areas, cellular phones services were limited or non-existent in those areas. Analysis of the situation Smart Communications Inc. is totally owned by the Philippine Long Distance Telephone Co (PLDT). It was established in 1994 and it started by using a well-developed analog platform referred to as TACS (Total Access Communications System).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It later established a cellu lar network with its own countrywide digital transmission system. It became the second largest mobile company in 1995, and by early 1997, it was boasting of 360,000 subscribers which made it become the largest mobile phone operator in the country. Smart managed to penetrate the Philippines market in which most people are regarded to be poor. For example, in 2000, the wealthiest ten percent of the country’s population had an income of over twenty three times that of the poorest ten percent. The poor were approximated to form up to thirty-nine percent of the population. The poverty rate in rural areas was estimated to be at 46.9 percent, while in the NCR was only 12.7 percent. The country had a young population in which thirty seven percent of the population fell under the age of fourteen years. Alternative solutions In order to reach the middle and the lower-middle market segments, Smart initiated a series of alternative solutions to achieve this. The company developed the fir st radical innovation referred to as Smart Gold. This subscription-based offering launched in October 1999, provided contract clients an option of monthly service plans going as low as PHP120 (US$2.16). After this, Smart Buddy was introduced in mid 2000. It was an aggressive low-cost, high-coverage service that was intended for the low-income individuals. Customers were able to access the offer by buying a PHP100 (US$1.80) prepaid, text-only SIM card that they used to reload airtime for various purposes. The airtime cards were available in various denominations that could suit the varied needs of the users. Additionally, in August 2002, the company introduced Pure Txt 100. It was a PHP100-denomination (US$1.80) text-only card which offered ten text messages per day for a period of one month. All these alternative solutions that Smart Communications adopted revolutionized the mobile phone industry in the Philippines since it was no longer considered to be a luxury item. Recommendatio ns In order to penetrate the larger consumer market that is mainly composed of those in the D and E market segments, Smart should intensify its innovative strategies. This is to avoid saturating the market since most people in the Philippines are living below the poverty line. For example, it can intensify the services of Smart Money. Since most low-income earners in the Philippines do not have bank accounts, the service would enable more people to transfer money securely. With this service, more users will be able purchase various items and reload various denominations of airtime at their own convenience. These increased benefits of the usage of mobile phones are able to increase the number of subscribers that Smart has by increasing the penetration into the low-income segments.Advertising We will write a custom essay sample on Operations management specifically for you for only $16.05 $11/page Learn More Furthermore, to reach the low-income market seg ments, the company should engage in intensive market research so as to understand the consumer buying behavior. This is because the consumers in the five different market segments in the Philippines exhibit different purchase behavior. In order to solve the problem of the high-cost of mobile handsets, the company can collaborate with other firms in developed markets to provide its users with low-cost second hand handsets. Prediction of outcomes By intensifying the efforts towards increasing the number of their subscribers, Smart Company is able reach the middle and the lower middle income market segments. This is because the ownership of mobile phones by these customers do not only serve ‘entertainment and enjoyment’ purposes. However, access to mobile phones give them increased benefits as it makes their lives to be easier and enable them to save some money. They are able to reduce the need to travel to carry out various activities, seek medical attention much easier, and communicate frequently with their friends and family members outside the country. The introduction of low-cost prepaid cards is also able to increase the number of its users. Even though these low-priced prepaid cards do not represent the most economic way of buying, they are able to suit the needs of the users in terms of low purchase price. The company is then able to survive on high turnover, low value transactions since low-income Filipinos engage in such purchases. This essay on Operations management was written and submitted by user Soft Flamingo to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.